CREATIVE STYLE GUIDE

By combining the letters “U” and “C” with icons representing a person and a bowl, this graphic treatment showcases our commitment to the community, compassion and generosity.

Visually symbolizing the act of giving, the iconography reflects UCare’s mission to provide assistance to those in need while fostering a spirit of solidarity.

Do not alter the color scheme or transform or eliminate any element of the logo, including the typography or the order of the brand, in any way unless it falls under the category of the primary reverse logo.

There are times when the primary logo would not be visible on a photo or color. For these instances, there is an icon version of the logo that can be used, like in the examples shown here.

General design principles should always adhere to the UHealth Brand Identity Guidelines. For any questions and approvals, please submit materials to the marketing department.

The logo file may not be altered in any way.

• Do not distort the identity elements.

• Do not alter the color scheme.

• Do not reconfigure identity elements.

• Do not transform or eliminate any element of the brand.

• Do not alter or change any typeface of the brand.

• Do not add images or effects.

All elements of the logo must always be used as a complete set and never separated.

HEADLINES

COPY

From images used on a social media post to a landing page, by placing our graphic elements in a repetitive, evenly spaced pattern in our color palette, we can subtly incorporate the UCare branding across visual assets and executions.

EXAMPLES